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Content Marketing

In order to explain the flaws of the traditional lottery market and to spread the word about the crowd lottery concept I created several pieces of content: the CROWD series

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Result

The result was a serie of 3 presentations that were published digitally on the SlideShare platform. In total they acquired more than 15.000 views. I also distributed 1.000 printed version at events such as The Next Web Conference (Amsterdam), the Web Summit (Dublin), and ICE (London). On top of this I also distributed it in smaller chunks on my own blog and via social media.

One piece of content can go a long way!

Project Summary

  • Date: 2014 - 2015
  • Client: Personal
  • Categories: Strategy, Branding, Marketing
  • Tools used: Adobe CS6, Microsoft Powerpoint

As former colleague and angel investor in the crowd lottery concept I can testify that Jasper is a person of complete integrity that gets things done. He has always been very open about the challenges he faced.

Martijn Pennekamp - Founder, Full Financial Services

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